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Dr. Niraj Dawar

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Professor of Marketing

Western University 

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Dear Members,

Join AmCham to a Seminar Presented by:

Renowned Ivey Business School Professor Dr. Niraj Dawar

The Chinese Tilt: Commoditized Manufacturers to Global Brands

 14:00-17:00, Tuesday, Jun 17, 2014
Hilton Shenzhen Shekou Nanhai
 深圳蛇口希尔顿南海酒店
  No. 1177 Wanghai Road, Nanshan District Shenzhen
 深圳市南山区望海?1177号                    

FREE OF CHARGE, LIMITED SEATING 
AmCham Member Priority

   Topic covers:

l         The challenges facing Chinese businesses in the next phase of transformation.

l         The shift from upstream activities such as manufacturing and products to downstream activities such as customer risk reduction and brand building.

l         The evolution of strategies from the upstream to the downstream, and the relevance of the shift for Chinese business in the next phase of transformation for global competitiveness. 

For a number of decades, China has been a focal point of the global technology industry. China’s focus was producing and manufacturing technology instead of designing and marketing their final products. The global technology brands that generate consumer love, media attention, and high profits were in the west. If Apple’s global assets were to mysteriously go up in flames one night, it would have little difficulty finding the funds to get back on its feet. The value of the company’s brand would attract investors looking for future returns. Chinese technology businesses are now shifting from strictly manufacturing and are starting their journey to become global brands using the Asian technological empire Samsung as their map.  

This seminar will promote ideas concerning how commoditized manufacturing Chinese businesses can evolve to become globally competitive brands. Three shifts that are redefining the business world will be introduced with the impact digital has on global brand building.  

I hope you will join us there.

With best regards,  

Harley Seyedin  

President
The American Chamber of Commerce in South China
Vice Chairman, China Affairs
The Asia Pacific Council of American Chambers of Commerce

For more information, please contact

AmCham South China office at (86-20) 8335-1476

Please complete this form and return it by email to events-b@amcham-southchina.org or by fax to (86-20) 8332-1642 before Jun 14^th. Thank you! 

Yes, we would like to join the seminar by Dr. Niraj Dawar on Jun 17^th:

The American Chamber of Commerce in South China, 2014