Page 25 - The South China Business Journal
P. 25

Trade promotion events were result-oriented       commitment to boosting the sustainable development
             and efficient. In line with the current hot topics   of exhibitions by continuing 100% green booth
             of international trade and companies’ demands,    construction and dismantling, organizing a campaign
             the fair held 1,206 trade promotion events, helping   to select “Green and Beautiful Booth”, and promoting
             enterprises stay informed about market trends     and implementing relevant national standards. Badge
             and expand their markets. 438 Canton Fair New     services were further optimized, with a total of
             Collection activities created new platforms for   751,000 badges issued. Notably, 60% of overseas
             debuting innovative products, which attracted     buyers got their badges on self-printing kiosks.
             over 6,000 buyers on-site and garnered more       The fair recorded 2.544 million entries and
             than 1.5 million online views. 734 “Trade Bridge”   45,000 vehicle entries. 3 sheltered walkways
             events drawn over 4,000 participants, including   were set up to connect 2 nearby metro stations to
             domestic and international business organizations,   the Complex, ensuring comfortable passage for
             buyers, and suppliers. 15 “Discover Canton        attendees. 1.32 million meals were served, with
             Fair with Bee and Honey” activities amassed       optimized dining layouts and in-Complex delivery
             over 5.5 million online views. Collaborating with   services meeting diverse culinary needs. For the first
             leading think tanks, industry associations, and   time, the Canton Fair Music and Food Festival rolled
             relevant institutions, the fair organized 19 industry   out the “Canton Cuisine Carnival,” offering an
             forums which focused on the cutting-edge and      immersive experience that combined Cantonese
             trending topics of international trade, attracting   cuisine, music, and cultural activities, allowing domestic
             an audience of 2,600. 11 forward-looking and      and international guests to appreciate the unique
             trend-setting reports were released, including    charm of Chinese culture alongside business activities.
             the Report on China Foreign Trade Logistics
             Development and the White Paper on Opportunities   To contribute to national efforts to stabilize foreign
             for Consumer Electronics Going Global. The launching   trade, apart from booth fee exemption for Traditional
             ceremony for the Guangzhou stop of “Premium       Chinese Specialty Section, the 137th Canton Fair
             Chinese Export Products Tour” was held during this   also reduced booth fees by 50% for exhibitors in the
             session, providing a platform for Chinese foreign trade   National Pavilion. The Canton Fair helped companies
             enterprises to seek domestic sales.               better navigate external risks and challenges in
                                                               a pragmatic manner, taking the responsibility as
             IPR protection safeguarded innovative             China’s No.1 Fair. This measure earned widespread
             development. In this session, high-standard IPR   acclaim from companies and all walks of life.
             protection and trade dispute mediation service
             were offered to maintain a sound business         The 137th Canton Fair attracted significant
             environment and safeguard companies’ innovative   attention from both domestic and international
             development. IPR infringement cases involving     media, with 1,831 journalists from 228 media
             356 companies were received, and 169 companies    outlets attending onsite. Reporters meticulously
             were determined as constituting alleged           planned and performed comprehensive coverage,
             infringement. 25 trade disputes were dealt with, 19   creating a favorable public opinion environment for a
             of which reached mediation. Exhibition certificates   splendid and successful Canton Fair.
             were issued for 3 enterprises.
                                                               Exhibitors and buyers are welcome to visit the
             Supporting services were thoughtful. The 137th    Canton Fair online platform as it continues to operate
             Canton Fair continued to optimize services to improve   regularly after the onsite exhibition concluded. The
             the overall experience for exhibitors and buyers. The   booth application for National Pavilion of the 138th
             Trade Service Area introduced 153 enterprises to   Canton Fair has started on May 1st. Please apply for
             offer whole-chain trade services, including       booths through the official channel.
             financial insurance, logistics and warehousing, and
             testing and certification. The Canton Fair Product   The 138th Canton Fair will be held in Guangzhou
             Design & Trade Promotion Center (PDC) featured 44   from October 15 to November 4, 2025, in three
             domestic and international design companies, and   phases. We look forward to meeting you again in the
             received 5,300 visitors. The fair maintained its   golden autumn.
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