Page 27 - 2016 BPA Booklet
P. 27
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????¿å??½é?广å?ï¼?aatchi & Saatchiï¼??å±???¨ç??¥å?ä¼????? -- ?³ç??????? 1970 å¹´å?ç«?»¥?¥ï?å·²é???
?????¸º?¨ç??????????????????ä¸????????»é?ä½??纽约ï¼????·²?¨å????ç«? 140 家å????ï¼??å·¥é?¾ä?????
1992 å¹´ç?ä¸??????°ä¸?½ï?å®??????©æ??°ä¸?½ç??½é?广å????ä¹?????è¿??ä¸??以æ?ï¼??ä¸?????ç»????»¥???ä¸?
???ç½??äº??顶å??????ºº???????¾ä???¹´??????ç´?????ï¼?????è¿? 450 ???å·¥ï??¨ä?æµ·ï???º¬ï¼?¹¿å·??é¦?¸¯ï¼?
æ¾³é?设æ?????¸ã??
Part of the Publicis Groupe, the 3rd largest communications holding company worldwide, Saatchi & Saatchi?? s
Network clients include Diageo, Emirates, General Mills, Lenovo, Mead Johnson, Novartis, Procter & Gamble,
T-Mobile, Toyota and Visa Europe, and has 140 offices and over 6000 employees in the world.
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?¤å?产ã???æ²???½é??½å??¥å?客æ????为è????·æ?ä¾??è´¨æ??¡ç????ï¼??ä¸???????????¡å??????????äº???°ä?
?´å??°ç?客æ?????»ç?ä¸?¹´ä¸??????¿å?ä¸??´å??°ä??¡è?æ¯?¸???ä¸??ï¼?2013 å¹´ç?ç¬???¹æ?å¨?????å¸??ä¸??????¤§
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One of the first 4A agencies to enter greater China (HK in 1989, the mainland in 1992), Saatchi & Saatchi Greater
China has over 450 employees, and has offices in Beijing, Shanghai, Guangzhou, Hangzhou, Hong Kong, and
Macau. These offices serve over 50 domestic and international brands, including Procter & Gamble, Lexus,
Coca-Cola, General Mills, HSBC, Geely and CCTV, among a long list of renowned global and Chinese clients. In the
past three years alone, Saatchi & Saatchi has pocketed eight Creative Agency of the Year awards in the Greater
China region.
????¿å??¨å¸®?©å??·ç???±¡???å³°ç????ï¼???½å????注å?ä½??ç§????????????å¹´æ?ï¼??ä¸?????ç»???·ä???º³??
ä¼??广å?????4A ???å¥?????????ne Show??pikes Asia??????????ºã???æ²³ç?ä¸?ç³»å??½å?å¤??ä¸??项ã??
Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between
consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi?? s unique methodology for
elevating the status of brands by creating ??oyalty beyond reason?? and ??nspirational consumers?? .
ä½?¸ºä¸?ä¸???»é?è¦??é²??æ³????è¦??æº????????ï¼???±å¹´è½»äºº???????½è???¹´è½»äººå£°é?????? - ????¿å???
??¹¿?? (SAATCHI & SAATCHI)ï¼????¸ºå¹´è½»äººå????ä¸??å±?¹³?°å??ºä???
As a company that longs for fresh ideas and constant creativity, loves young people?? s innovation and listens to
young people?? s voices, Saatchi & Saatchi is dedicated to providing a development chance and a platform for young
people.
????¿å??½é?广å?ï¼?aatchi & Saatchiï¼??å±???¨ç??¥å?ä¼????? -- ?³ç??????? 1970 å¹´å?ç«?»¥?¥ï?å·²é???
?????¸º?¨ç??????????????????ä¸????????»é?ä½??纽约ï¼????·²?¨å????ç«? 140 家å????ï¼??å·¥é?¾ä?????
1992 å¹´ç?ä¸??????°ä¸?½ï?å®??????©æ??°ä¸?½ç??½é?广å????ä¹?????è¿??ä¸??以æ?ï¼??ä¸?????ç»????»¥???ä¸?
???ç½??äº??顶å??????ºº???????¾ä???¹´??????ç´?????ï¼?????è¿? 450 ???å·¥ï??¨ä?æµ·ï???º¬ï¼?¹¿å·??é¦?¸¯ï¼?
æ¾³é?设æ?????¸ã??
Part of the Publicis Groupe, the 3rd largest communications holding company worldwide, Saatchi & Saatchi?? s
Network clients include Diageo, Emirates, General Mills, Lenovo, Mead Johnson, Novartis, Procter & Gamble,
T-Mobile, Toyota and Visa Europe, and has 140 offices and over 6000 employees in the world.
????¿å?ä¸??????¥æ?å®?????å¤???????èµ??????¶æ????丰é?è¡??????磨å?????©ã??©¬??¾¾????£å?ä¹???¤ª
?¤å?产ã???æ²???½é??½å??¥å?客æ????为è????·æ?ä¾??è´¨æ??¡ç????ï¼??ä¸???????????¡å??????????äº???°ä?
?´å??°ç?客æ?????»ç?ä¸?¹´ä¸??????¿å?ä¸??´å??°ä??¡è?æ¯?¸???ä¸??ï¼?2013 å¹´ç?ç¬???¹æ?å¨?????å¸??ä¸??????¤§
?°ä??¡ä¸ï¼??ä¸????°±???äº? 4 ä¸?¸ä½????è¿??å¹´ä¸????¿å?ä¸??±æ??·ä? 8 座â??¹´åº??ä½³å???»£????¸â??¤§å¥???
One of the first 4A agencies to enter greater China (HK in 1989, the mainland in 1992), Saatchi & Saatchi Greater
China has over 450 employees, and has offices in Beijing, Shanghai, Guangzhou, Hangzhou, Hong Kong, and
Macau. These offices serve over 50 domestic and international brands, including Procter & Gamble, Lexus,
Coca-Cola, General Mills, HSBC, Geely and CCTV, among a long list of renowned global and Chinese clients. In the
past three years alone, Saatchi & Saatchi has pocketed eight Creative Agency of the Year awards in the Greater
China region.
????¿å??¨å¸®?©å??·ç???±¡???å³°ç????ï¼???½å????注å?ä½??ç§????????????å¹´æ?ï¼??ä¸?????ç»???·ä???º³??
ä¼??广å?????4A ???å¥?????????ne Show??pikes Asia??????????ºã???æ²³ç?ä¸?ç³»å??½å?å¤??ä¸??项ã??
Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between
consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi?? s unique methodology for
elevating the status of brands by creating ??oyalty beyond reason?? and ??nspirational consumers?? .
ä½?¸ºä¸?ä¸???»é?è¦??é²??æ³????è¦??æº????????ï¼???±å¹´è½»äºº???????½è???¹´è½»äººå£°é?????? - ????¿å???
??¹¿?? (SAATCHI & SAATCHI)ï¼????¸ºå¹´è½»äººå????ä¸??å±?¹³?°å??ºä???
As a company that longs for fresh ideas and constant creativity, loves young people?? s innovation and listens to
young people?? s voices, Saatchi & Saatchi is dedicated to providing a development chance and a platform for young
people.
