Page 12 - 2024 Special Report on the State of Business in South China

Key Takeaways ?³é?è¦??
Key takeaways of this report are as below:
·26% of the companies studied gain over 60%
of their global revenue from China, a drop of 14%
from 2022.
·88% of the companies studied have already
made profits in China, among which 46% reported to
have met their budget expectations. 90% of American
companies have achieved profitability in China.
·60% of the companies studied that have yet to
make profits in China expect to achieve profitability
within two years, while 15% believe that it will take
over six years to reach that goal.
·Generally speaking, companies studied
believe that they enjoy a high rate of return on
investment (ROI) in China. 80% of the participating
companies report that their overall ROI in China is
positive or very positive, a proportion far higher
than the average positive ROI (74%) during three
years of the pandemic (2020 to 2022). Compared
with their overall return on global investment, over
half of the companies studied (51%) believe that
their overall ROI in China is better.
·62% of the companies studied are optimistic
about the prospect of the Chinese market, a drop
of 4% from 2022, continuing the trend of decrease
since the outbreak of COVID-19.
·China is ranked the number one priority in
the global investment plans by approximately two
fifths of the companies studied (39%), down by
1% from 2022, continuing the trend of decrease in
recent years.
·66% of the companies studied actually
reinvested in China in 2023, a decrease of 14%
compared with 2022, indicating a slowdown in
investment pace.
·4% of the companies studied had each
budgeted to reinvest US$250 million or more in
China in 2023. Our study shows that precisely the
same proportion of companies actually reinvested
that amount in the same year.
12
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