Page 30 - AmCham South China 2026 Special Report on the State of Business in South China
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substantial majority of the companies 大多数受访企业表示，其2025年在中国市
A studied reported favorable investment 绝场获得了良好的投资回报，其中74%的企
returns in China during 2025, with 74% 业表示在华总体投资回报率为正值或较大正值。
characterizing their overall return on investment
(ROI) as positive or very positive.
比较分析显示，相对于全球业务，中国市场的回
报率优势持续扩大。42%的受访企业认为其在华总
Comparative analysis reveals a growing
advantage for the Chinese market relative to 体投资回报率高于其全球总体投资回报率，该比例同
global operations. 42% of the companies studied 比增长3个百分点。这一积极差距在部分细分领域尤
assessed their overall ROI in China as superior 为明显：在华总体投资回报率高于全球总体投资回报
to their global ROI, representing a 3pp increase 率的美资企业比例上升8个百分点至44%，而消费产
year-on-year. This positive differential was more 品及服务行业的企业比例上升9个百分点至39%，增
pronounced among specific segments: the 幅更为显著。
proportion of American companies reporting
higher returns in China rose by 8pp to 44%, while
the consumption products and services sector
recorded an even sharper 9pp increase to 39%.
Figure 22. Comparison of Overall Return on Investment in China (2020-2025)
图表22. 在华总体投资回报率对比（2020-2025）
Very positive return on investment Positive return on investment Break even
(20% or more) (1 ~ 20%) 正负持平
较大正值 (大于20%) 正值 (1 ~ 20%)
Negative return on investment Very negative return on investment
(1 ~ 20%) (20% or more)
负值 (1 ~ 20%) 较大负值 (大于20%)
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