Page 362 - 2019 White Paper on the Business Environment in China
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9 White Paper on the Business Environment in China
292 million people in China. The ever-accelerating pace learning app. “We are definitely seeing this shift from
of work and life had made the time for learning more ‘learn to survive’ to ‘learn to advance and have fun’,” said
fragmented. Jiakaobaodian, for example, an app aiming Wang. Also cashing in on this trend is Hujiang EdTech,
to help users pass the driving license test, had been which started out as an online language education
downloaded over 66 million times. “Nowadays, people provider but has expanded into other subjects. In 2017,
favor personalized learning more and tend to learn in the company rolled out Hitalk, a service dedicated to
a flexible way,” said Chen Li, vice president of Beijing colloquial English that gained traction among those
Normal University. Analysts attribute the rapid growth of aged between 25 and 38.“For well-educated adults, they
paid online study programs to the country’s increasing know what precisely they lack and which curriculum
number of Internet users, convenient mobile payments they want,” said Song Jianhong, president of Hujiang’s
and government efforts in protecting the copyright of online classes division Hujiang Online Class (He).
Internet works. To cater to the needs of online study,
China will build a digitalized educational system to
provide more personalized education programs (Xinhua,
Micro-Lessons).
Online education can traverse time, space and
region and is an ideal way of promoting high-quality
resources to cities across China, especially some remote
areas. “Through livestreaming courses, students from
third and fourth-tier cities can get access to high-
quality education resources,” said Hou Jianbin, founder
and CEO of Zuoyebang, a Chinese online education
company. “We cannot ignore that teachers gather in
major Chinese cities and students from third and fourth-
tier cities find it hard to access high-quality education
resources,” he said. Recent data shows there are around
180 million primary and middle school students in the
country, yet more than 73 percent of them live in third
to sixth-tier areas. Through the company’s livestreaming
platform, small classes of students can take online
courses covering all subjects, from primary school to
high school (Cheng).
A report released by Alibaba claims the online
study market could reach 50 billion yuan by the end of
2017. Chen Liteng, an analyst from China E-Commerce
Research Center, said that the ever-accelerating pace of
work and life had made the time available for learning
more fragmented. To compete for the audience’s
time, content providers need to help users learn in a
more effective way, by selecting high-quality content,
according to Chen (Xinhua, Younger Chinese).
China’s online education market is poised to grow
20 percent annually to reach 270 billion yuan (US$42.8
billion) by 2019, more than one-fifth of the projected
global total. This spells big opportunities for Chinese
online education firms. “Intensified peer pressure,
especially at workplaces, is one factor that fuels our
business,” said Wang Yi, CEO of Liulishuo, an English-
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292 million people in China. The ever-accelerating pace learning app. “We are definitely seeing this shift from
of work and life had made the time for learning more ‘learn to survive’ to ‘learn to advance and have fun’,” said
fragmented. Jiakaobaodian, for example, an app aiming Wang. Also cashing in on this trend is Hujiang EdTech,
to help users pass the driving license test, had been which started out as an online language education
downloaded over 66 million times. “Nowadays, people provider but has expanded into other subjects. In 2017,
favor personalized learning more and tend to learn in the company rolled out Hitalk, a service dedicated to
a flexible way,” said Chen Li, vice president of Beijing colloquial English that gained traction among those
Normal University. Analysts attribute the rapid growth of aged between 25 and 38.“For well-educated adults, they
paid online study programs to the country’s increasing know what precisely they lack and which curriculum
number of Internet users, convenient mobile payments they want,” said Song Jianhong, president of Hujiang’s
and government efforts in protecting the copyright of online classes division Hujiang Online Class (He).
Internet works. To cater to the needs of online study,
China will build a digitalized educational system to
provide more personalized education programs (Xinhua,
Micro-Lessons).
Online education can traverse time, space and
region and is an ideal way of promoting high-quality
resources to cities across China, especially some remote
areas. “Through livestreaming courses, students from
third and fourth-tier cities can get access to high-
quality education resources,” said Hou Jianbin, founder
and CEO of Zuoyebang, a Chinese online education
company. “We cannot ignore that teachers gather in
major Chinese cities and students from third and fourth-
tier cities find it hard to access high-quality education
resources,” he said. Recent data shows there are around
180 million primary and middle school students in the
country, yet more than 73 percent of them live in third
to sixth-tier areas. Through the company’s livestreaming
platform, small classes of students can take online
courses covering all subjects, from primary school to
high school (Cheng).
A report released by Alibaba claims the online
study market could reach 50 billion yuan by the end of
2017. Chen Liteng, an analyst from China E-Commerce
Research Center, said that the ever-accelerating pace of
work and life had made the time available for learning
more fragmented. To compete for the audience’s
time, content providers need to help users learn in a
more effective way, by selecting high-quality content,
according to Chen (Xinhua, Younger Chinese).
China’s online education market is poised to grow
20 percent annually to reach 270 billion yuan (US$42.8
billion) by 2019, more than one-fifth of the projected
global total. This spells big opportunities for Chinese
online education firms. “Intensified peer pressure,
especially at workplaces, is one factor that fuels our
business,” said Wang Yi, CEO of Liulishuo, an English-
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