Page 318 - 2019 White Paper on the Business Environment in China
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9 White Paper on the Business Environment in China
2.13 Culture, Sports, and Entertainment
Background emotional reciprocity and generation Z’s rise are creating
a new landscape. There was no such word that matches
Commercialization intellectual property’s meaning in China before the term
was imported. As a formal WTO member and a country
provides a range of opportunities for China to intervene which used to feed huge piracy markets, China learned the
more deeply, and to strengthen its impact and influence phrase and acknowledges its power by frequently learning
on the media and on its content. Thus, an entertainment from disputes. The huge Chinese market will be willing to
storm has descended upon China and, in all likelihood, accept any IP that holds commercialization potential. Amid
is here to stay (Bai). Today, an incredible amount of new fierce and messy competition, the IP business in China
distractions are brought into the living room and subways holds massive potentials and is still waiting to be better
via television or computer and mobile screens by television exploited (Zhao).
every day. With the heat of entertainment on, television
stations give considerable screen time to entertainment Cultural commercialization, of course, is much more
reporting and promos of their own shows. Between all-encompassing than a simple conversation concerning
these entertaining shows are the most highly developed intellectual property. Much of China’s 5,000-year history
entertainment – commercials.Yet, Chinese analysts believe predates any concept of IP. For example, increasing
that the commercialization of China’s cultural sector will domestic and international interest in China’s pu’er tea
help carry forward the country’s 5,000-year-old cultural is leading to burgeoning tourism in the mountains of
heritage, achievements and civilization in the new century. southwestern China. Traditionally a lower cost tea, pu’er
Cultural commercialization has become one of the latest among other teas previously were a staple at all levels in
development trends in China’s cultural circles. Chinese society. But pu’er is transforming into a high-end,
luxury item, and its commercialization is bringing tourists
Cultural Industry from around the world who desire to experience the teas
in new ways, inspired by old traditions. Given its unique
The phrase of “cultural commercialization” was processing techniques, pu’er appreciates in taste and
first defined in the 10th Five-Year (2001-2005) Plan for value over time, comparable to wine in Western markets.
National Economic and Social Development. The explicit It has become a common practice to collect decades-old
definition of “cultural commercialization” has put the pu’er cakes and display them in museums, with the most
development of cultural production and its integration coveted pieces reaching nearly US$450,000 (3 million
with information industry to an important position in yuan). Celebrities have also attempted to enter the tea
the country’s economic and social development. The market, with Jet Li and Jackie Ma teaming up to release
term has created a paradox in China’s socialistic culture. their own brand of pu’er. Tourism is only the newest
Reading entertainment news and content economy facet of the tea market, especially in the higher levels.
business insights published by Chinese media, it’s not Luxury resorts centered on tea-drinking experiences
surprising to see the direct use of the term “IP” in Chinese. can be found throughout Yunnan, offering exclusive tea
This intellectual property’s abbreviated form in Chinese tastings, performances of ethnic tea rituals and dances,
context now refers to concepts of authenticity, brands, and tea-based purification spa sessions. In terms of
characters, stories, and even prototypes of ancient myths. Chinese tourists, the luxury markets have been able to
Major entertainment and cultural players are moving offer quality service experiences to the higher classes
aggressively into the IP game. The attractive Chinese market on a cultural platform that is relatable and highbrow,
holds challenges and opportunities. The theme of China’s focusing on relaxation and the tasting of exclusive
reliance on international IP is still strong, but demands in teas. Internationally, the growing popularity of tea and
318
2.13 Culture, Sports, and Entertainment
Background emotional reciprocity and generation Z’s rise are creating
a new landscape. There was no such word that matches
Commercialization intellectual property’s meaning in China before the term
was imported. As a formal WTO member and a country
provides a range of opportunities for China to intervene which used to feed huge piracy markets, China learned the
more deeply, and to strengthen its impact and influence phrase and acknowledges its power by frequently learning
on the media and on its content. Thus, an entertainment from disputes. The huge Chinese market will be willing to
storm has descended upon China and, in all likelihood, accept any IP that holds commercialization potential. Amid
is here to stay (Bai). Today, an incredible amount of new fierce and messy competition, the IP business in China
distractions are brought into the living room and subways holds massive potentials and is still waiting to be better
via television or computer and mobile screens by television exploited (Zhao).
every day. With the heat of entertainment on, television
stations give considerable screen time to entertainment Cultural commercialization, of course, is much more
reporting and promos of their own shows. Between all-encompassing than a simple conversation concerning
these entertaining shows are the most highly developed intellectual property. Much of China’s 5,000-year history
entertainment – commercials.Yet, Chinese analysts believe predates any concept of IP. For example, increasing
that the commercialization of China’s cultural sector will domestic and international interest in China’s pu’er tea
help carry forward the country’s 5,000-year-old cultural is leading to burgeoning tourism in the mountains of
heritage, achievements and civilization in the new century. southwestern China. Traditionally a lower cost tea, pu’er
Cultural commercialization has become one of the latest among other teas previously were a staple at all levels in
development trends in China’s cultural circles. Chinese society. But pu’er is transforming into a high-end,
luxury item, and its commercialization is bringing tourists
Cultural Industry from around the world who desire to experience the teas
in new ways, inspired by old traditions. Given its unique
The phrase of “cultural commercialization” was processing techniques, pu’er appreciates in taste and
first defined in the 10th Five-Year (2001-2005) Plan for value over time, comparable to wine in Western markets.
National Economic and Social Development. The explicit It has become a common practice to collect decades-old
definition of “cultural commercialization” has put the pu’er cakes and display them in museums, with the most
development of cultural production and its integration coveted pieces reaching nearly US$450,000 (3 million
with information industry to an important position in yuan). Celebrities have also attempted to enter the tea
the country’s economic and social development. The market, with Jet Li and Jackie Ma teaming up to release
term has created a paradox in China’s socialistic culture. their own brand of pu’er. Tourism is only the newest
Reading entertainment news and content economy facet of the tea market, especially in the higher levels.
business insights published by Chinese media, it’s not Luxury resorts centered on tea-drinking experiences
surprising to see the direct use of the term “IP” in Chinese. can be found throughout Yunnan, offering exclusive tea
This intellectual property’s abbreviated form in Chinese tastings, performances of ethnic tea rituals and dances,
context now refers to concepts of authenticity, brands, and tea-based purification spa sessions. In terms of
characters, stories, and even prototypes of ancient myths. Chinese tourists, the luxury markets have been able to
Major entertainment and cultural players are moving offer quality service experiences to the higher classes
aggressively into the IP game. The attractive Chinese market on a cultural platform that is relatable and highbrow,
holds challenges and opportunities. The theme of China’s focusing on relaxation and the tasting of exclusive
reliance on international IP is still strong, but demands in teas. Internationally, the growing popularity of tea and
318
