Page 320 - 2019 White Paper on the Business Environment in China
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9 White Paper on the Business Environment in China
oriental spiritual practices more generally are the catalyst governmental organization for museum professionals.
for pilgrimage-style trips to tea producing centers in Currently, ICOM’s only international training center for
China such as the Jingmai Mountain. In recent years, the museum studies is at the Palace Museum in Beijing, also
Chinese government has made strong efforts to turn known as the Forbidden City. China’s global influence
Jingmai into a UNESCO World Heritage site (Vandenberg). in the field is mainly due to the fact that the country is
the fastest-growing in terms of museums. According to
The Chinese government is planning to set up about the statistics from the State Administration of Cultural
100 cultural heritage bases at higher-learning institutions Heritage, there were 3,866 museums on the Chinese
nationwide by 2020 to promote traditional Chinese culture. mainland as of 2012, and the number grew to 4,873 by
Highlighting ethnic and folk music, dance, opera, sports, 2016, which means a new museum opened in China
arts and crafts, each base will be built to offer several every one and half days. Chinese museums currently
optional courses to students who are not majoring in arts attract 900 million annual visits. Over the past five years,
or sports, according to a circular issued by the Ministry museums which previously did not attract much media
of Education. The ministry encourages universities and attention have been increasingly placed in the spotlight.
colleges to buy services from folk artists and intangible For instance, there have been reports of long queues -
cultural heritage inheritors or to hire them as visiting even overnight ones - of visitors waiting to catch a glimpse
professors. Each student will be awarded two credits for of several important ancient Chinese paintings like Along
completing each course, which will require 36 hours of the River During the Qingming Festival and A Panorama
class contact time. As an initial part of the plan, around 50 of Rivers and Mountains, when they were exhibited at
such bases will be chosen in universities and colleges in the Palace Museum. National Treasures, a TV show about
2018. As a nation with a long history, China enjoys a wealth 27 cultural relics from nine Chinese museums - has gone
of cultural heritage. Chinese culture is diverse and unique, viral, and the three-episode TV documentary Masters in
with natural wonders and historic beauty which is an the Forbidden City has turned relatively unknown cultural
invaluable treasure to the world. China’s rapid economic relics restorers into superstars. Consequently, exhibitions
growth and social progress in recent years have presented are being designed in more approachable ways. He Yun’ao,
challenges and opportunities for its heritage resources. For a professor of history at Nanjing University, in eastern
the past few years, cultural heritage conservation in China Jiangsu province, says museums and exhibition halls, which
has experienced vigorous and professional development, are designed for children, will be a focus in the next phase
thanks to new technologies adopted more practice in of development. The Ministry of Culture released a plan to
place (CGTN). create management councils at the country’s museums
in 2017. The new system allows the councils, comprising
As of 2017, 52 noteworthy Chinese sites were inscribed employees, experts and public representatives, to become
on UNESCO’s World Heritage List: 36 in cultural heritage decision-making bodies. The councils will be able to plan
category, 12 of natural heritage, and four as cultural and for the development of the institutions, approve budgets,
natural heritage sites. Mount Fanjingshan, in Southwest draft regulations and be involved in other major issues,
China’s Guizhou province, has been required to limit and the current directors will be responsible solely for daily
visitor numbers, among other measures to protect China’s operations (Wang).
newest entry on the UNESCO World Heritage List.
According to the 2018-2030 overall plan approved by the Sports Industry
provincial government, the mountain has been limited to
no more than 23,480 visitors per day. Logging, quarrying, China’s sports industry reached 1.9 trillion yuan
and construction projects, other than for the purpose of (US$294.1 billion) in 2016, 11.1 percent up from 2015.
environmental protection, are also banned in the region. According to the General Administration of Sport and the
Covering a total area of 70 square kilometers, including National Bureau of Statistics, the Chinese sports industry
12.25 square kilometers of resort areas, Mount Fanjingshan in 2016 had realized an added value of 647.5 billion yuan
was inscribed onto the World Heritage List in July 2018 at (US$100.2 billion), 17.8 percent up from 2015, accounting
the 42nd World Heritage Committee meeting in Bahrain’s for 0.9 percent of GDP in the year. Among all the sectors,
capital Manama (Xinhua, China’s Newest). sports equipment manufacturing contributed most to
the industry, taking up 62.9 percent of the volume and
The International Council of Museums (ICOM) founded 44.2 percent of added value. Sports service recorded 35.9
in 1946 in Paris, France, is the world’s most important non- percent of the scale and 55.0 percent of added value. It is
320
oriental spiritual practices more generally are the catalyst governmental organization for museum professionals.
for pilgrimage-style trips to tea producing centers in Currently, ICOM’s only international training center for
China such as the Jingmai Mountain. In recent years, the museum studies is at the Palace Museum in Beijing, also
Chinese government has made strong efforts to turn known as the Forbidden City. China’s global influence
Jingmai into a UNESCO World Heritage site (Vandenberg). in the field is mainly due to the fact that the country is
the fastest-growing in terms of museums. According to
The Chinese government is planning to set up about the statistics from the State Administration of Cultural
100 cultural heritage bases at higher-learning institutions Heritage, there were 3,866 museums on the Chinese
nationwide by 2020 to promote traditional Chinese culture. mainland as of 2012, and the number grew to 4,873 by
Highlighting ethnic and folk music, dance, opera, sports, 2016, which means a new museum opened in China
arts and crafts, each base will be built to offer several every one and half days. Chinese museums currently
optional courses to students who are not majoring in arts attract 900 million annual visits. Over the past five years,
or sports, according to a circular issued by the Ministry museums which previously did not attract much media
of Education. The ministry encourages universities and attention have been increasingly placed in the spotlight.
colleges to buy services from folk artists and intangible For instance, there have been reports of long queues -
cultural heritage inheritors or to hire them as visiting even overnight ones - of visitors waiting to catch a glimpse
professors. Each student will be awarded two credits for of several important ancient Chinese paintings like Along
completing each course, which will require 36 hours of the River During the Qingming Festival and A Panorama
class contact time. As an initial part of the plan, around 50 of Rivers and Mountains, when they were exhibited at
such bases will be chosen in universities and colleges in the Palace Museum. National Treasures, a TV show about
2018. As a nation with a long history, China enjoys a wealth 27 cultural relics from nine Chinese museums - has gone
of cultural heritage. Chinese culture is diverse and unique, viral, and the three-episode TV documentary Masters in
with natural wonders and historic beauty which is an the Forbidden City has turned relatively unknown cultural
invaluable treasure to the world. China’s rapid economic relics restorers into superstars. Consequently, exhibitions
growth and social progress in recent years have presented are being designed in more approachable ways. He Yun’ao,
challenges and opportunities for its heritage resources. For a professor of history at Nanjing University, in eastern
the past few years, cultural heritage conservation in China Jiangsu province, says museums and exhibition halls, which
has experienced vigorous and professional development, are designed for children, will be a focus in the next phase
thanks to new technologies adopted more practice in of development. The Ministry of Culture released a plan to
place (CGTN). create management councils at the country’s museums
in 2017. The new system allows the councils, comprising
As of 2017, 52 noteworthy Chinese sites were inscribed employees, experts and public representatives, to become
on UNESCO’s World Heritage List: 36 in cultural heritage decision-making bodies. The councils will be able to plan
category, 12 of natural heritage, and four as cultural and for the development of the institutions, approve budgets,
natural heritage sites. Mount Fanjingshan, in Southwest draft regulations and be involved in other major issues,
China’s Guizhou province, has been required to limit and the current directors will be responsible solely for daily
visitor numbers, among other measures to protect China’s operations (Wang).
newest entry on the UNESCO World Heritage List.
According to the 2018-2030 overall plan approved by the Sports Industry
provincial government, the mountain has been limited to
no more than 23,480 visitors per day. Logging, quarrying, China’s sports industry reached 1.9 trillion yuan
and construction projects, other than for the purpose of (US$294.1 billion) in 2016, 11.1 percent up from 2015.
environmental protection, are also banned in the region. According to the General Administration of Sport and the
Covering a total area of 70 square kilometers, including National Bureau of Statistics, the Chinese sports industry
12.25 square kilometers of resort areas, Mount Fanjingshan in 2016 had realized an added value of 647.5 billion yuan
was inscribed onto the World Heritage List in July 2018 at (US$100.2 billion), 17.8 percent up from 2015, accounting
the 42nd World Heritage Committee meeting in Bahrain’s for 0.9 percent of GDP in the year. Among all the sectors,
capital Manama (Xinhua, China’s Newest). sports equipment manufacturing contributed most to
the industry, taking up 62.9 percent of the volume and
The International Council of Museums (ICOM) founded 44.2 percent of added value. Sports service recorded 35.9
in 1946 in Paris, France, is the world’s most important non- percent of the scale and 55.0 percent of added value. It is
320
